In a discussion about AI’s impact on the creative industries, Ne-Yo expresses concerns about generative AI’s potential to impersonate artists and its implications for human creativity, while Ed Ulbrich highlights the positive applications of AI in enhancing storytelling and artistic expression. Both emphasize the importance of ethical practices and education to ensure that AI serves as a tool for artists rather than a replacement.
In a discussion about the impact of AI on the creative industries, Ne-Yo, a Grammy-winning artist, expresses his mixed feelings about generative AI. While he acknowledges that AI is the future and not going away, he emphasizes the need for a clear understanding of its positive aspects. Ne-Yo shares a personal experience where he encountered an AI program that could write songs in his style and even mimic his voice, which he found unsettling. He raises ethical concerns about the potential for AI to impersonate artists and questions the implications for human creativity in the music industry.
Ne-Yo draws parallels between the rise of AI and previous technological shifts in the music industry, such as the advent of Napster and Pro Tools. He suggests that generative AI could represent another significant change, similar to those past disruptions. However, he worries that if AI takes over the creative process, it may lead to artists becoming complacent. He reflects on how technology has historically changed the way music is created and consumed, and he remains cautious about the role AI should play in artistic expression.
The conversation shifts to Ed Ulbrich, Chief Content Officer at Metaphysic.ai, who discusses his work in using AI to create digital versions of artists, such as a young Eminem at the VMAs. Ulbrich highlights how some artists are embracing AI as a tool to solve creative problems rather than viewing it as a threat. He emphasizes the importance of using AI ethically and responsibly, ensuring that artists maintain control over their likeness and intellectual property. Ulbrich believes that AI can enhance storytelling and creativity when used thoughtfully.
Ulbrich also addresses the concerns surrounding deepfakes and the potential for misuse of AI technology. He argues that the term “deepfake” carries negative connotations and that the focus should be on the positive applications of AI in the creative field. He stresses the need for ethical guidelines and regulations to protect artists and ensure that AI is used to enhance creativity rather than replace it. Ulbrich believes that education about AI’s capabilities and limitations is crucial for artists to feel comfortable exploring this technology.
Looking ahead, both Ne-Yo and Ulbrich express optimism about the future of AI in the creative industries. Ulbrich envisions a landscape where AI serves as a powerful tool for artists, amplifying their creativity and enabling new forms of expression. He encourages artists to embrace the technology and explore its potential, while also advocating for ethical practices to safeguard their rights. The conversation concludes with a sense of excitement about the possibilities that AI presents for storytelling and artistic innovation in the years to come.