How Adobe Builds And Trains Its Generative AI Models

Adobe is using generative AI models to enhance media creation, campaign analysis, and response, leveraging data sources like stock photography for training. They are focused on automating tasks for creative professionals, developing technology for content creation, language translation, and authenticity tracking, while also prioritizing ethical considerations in AI development.

Adobe is using generative AI models to transform businesses, particularly in the areas of media creation and editing, as well as campaign analysis and response. They are leveraging various data sources, including their stock photography business, to train models for relighting and ground truth matting data. Adobe has also developed fast algorithms for enterprises to customize generative models with their own content, ensuring control and high-quality results.

The company is focused on scaling content creation and customization for various form factors and styles, aiming to automate tasks that creative professionals find tedious. They are also working on language translation and lip syncing technology to dub videos in different languages, retaining the original performer’s voice. This technology is intended to be efficient for lower-budget projects and provides a more authentic experience for viewers.

In the realm of marketing campaigns, Adobe is exploring how generative AI can help generate customer journeys and graphics based on personas, streamlining the process for marketers. They have launched an AI assistant in Acrobat PDF that assists with document interpretation and provides accountable attribution for conclusions. Adobe’s Gen Studio project aims to close the loop by using feedback data to improve marketing campaigns continuously.

Adobe is also addressing content authenticity by developing content credentials that track the history of image manipulation, helping users determine the trustworthiness of visual assets. They have implemented robust fingerprinting technology to protect the integrity of images and ensure that manipulations are detectable. The company is actively engaged in the academic community and emphasizes ethical considerations in AI development to shape a future that aligns with the needs of customers and the creative community. Adobe encourages its staff to invent a world they want to live in, reflecting their commitment to responsible innovation.