Meta has launched new AI tools to enhance business advertising, particularly focusing on video content, as part of its strategy to improve user engagement and advertiser effectiveness. These tools include video generative AI capabilities and a new video tab for easier content discovery, contributing to higher conversion rates for campaigns utilizing these features.
Meta has recently announced new AI tools aimed at enhancing business advertising capabilities, particularly focusing on video content. This announcement comes as the company’s stock has surged by 66% this year, reaching record highs. The new tools are part of Meta’s ongoing efforts to leverage artificial intelligence to improve user engagement and advertiser effectiveness on its platforms.
The newly unveiled tools include video generative AI capabilities that allow advertisers to expand and adjust existing video clips. Additionally, there is a feature that enables the animation of static images, transforming them into dynamic video content. This move aligns with the growing trend of video consumption on social media, as 60% of user engagement on Facebook and Instagram is now attributed to video content.
To further enhance user experience, Meta is introducing a new video tab designed to help users easily discover video content. This initiative is a response to both consumer preferences and advertiser demands, as the company aims to provide more effective tools for creating engaging advertisements. In the past month alone, over 1 million advertisers have utilized Meta’s generative AI tools, resulting in the creation of 15 million ads.
The effectiveness of these AI tools is evident, with campaigns utilizing generative AI features achieving a 7.6% higher conversion rate among customers. This statistic highlights the positive impact of Meta’s investments in AI technology on advertising performance. The company’s recent earnings report, which exceeded expectations, further underscores the success of these initiatives.
Additionally, Meta has previewed a new feature called Movie Gen, which consists of AI models designed for video creation and editing. While no specific release dates have been provided for these tools, the announcement reflects Meta’s commitment to long-term investment in AI technology, aiming to enhance both user engagement and advertiser success on its platforms.