The video highlights how the startup VM is using artificial intelligence to improve the live event experience for fans by analyzing data from security cameras to provide real-time updates on restroom and concession wait times. Additionally, it discusses other innovations in the industry, such as cashierless concessions and robotic bartenders, aimed at enhancing convenience and reducing interruptions during events.
The video discusses the increasing popularity of live sporting events, despite rising ticket prices, and highlights the challenges fans face, such as long restroom and concession lines that can cause them to miss key moments of the game. To address these issues, a startup called VM, co-founded by former MongoDB CTO Elliot Horwitz, is leveraging artificial intelligence to enhance the fan experience at events. The technology aims to streamline the process of getting food and drinks, allowing fans to enjoy the game without unnecessary interruptions.
VM’s innovative approach utilizes AI software and computer vision to analyze data from existing security cameras in venues like the New York Islanders’ UBS Arena. This technology calculates wait times for bathrooms and concessions, providing real-time updates to fans through the arena’s app. By enabling fans to identify the best options for food and restroom breaks from their seats, the platform significantly improves their overall experience at the event.
Since its launch this fall, fans have been actively using the app, averaging three to four interactions per event. Arena management is also exploring additional applications of this technology to optimize traffic flow and ride-share pickups, showcasing the live events industry’s broader embrace of AI. This includes efforts to combat ticketing fraud, enhance customer support, and utilize AI-powered cameras for tracking athlete movements.
In addition to VM’s advancements, other companies are also innovating in the live event space. For instance, AFI is implementing cashierless concession technology at various sports stadiums, allowing fans to use facial recognition for quick purchases. This technology aims to reduce wait times and enhance the overall experience by enabling fans to grab items and return to their seats more efficiently.
The video also touches on the introduction of robotic bartenders and other automated services in stadiums, such as the humanoid robot bartender at the Texas Rangers’ stadium. VM has also developed a robotic arm capable of pouring drinks, although the company emphasizes that it does not intend to replace bartending jobs. Instead, they aim to combine their AI camera technology with robotic solutions to ensure fans can enjoy refreshments without leaving their seats, further enhancing the live event experience.