ElevenLabs, an AI startup known for advanced voice technology, has launched 11 Music, a service providing high-quality, fully licensed background music and soundtracks for creators and enterprises, supported by partnerships with major independent music networks. The company, experiencing rapid growth and expanding interest from musicians, aims to innovate further in AI-driven audio technologies while maintaining independence and pursuing future collaborations and an IPO.
ElevenLabs, an AI startup known for its advanced voice technology, has recently launched a new music service called 11 Music. This addition aims to complement their existing voiceover and audio creation tools by providing high-quality background music and soundtracks. The service is designed to cater to a wide range of users, from individual creators to large enterprises, addressing a common need for integrated audio solutions in creative productions.
A key aspect of ElevenLabs’ music service is its focus on intellectual property (IP) rights and licensing. The company has established agreements with major independent music networks such as Merlin and Kobalt Music Group, which represent thousands of independent labels and songwriters. These partnerships ensure that the music generated by their AI models is fully licensed and legally compliant, providing users with broad commercial rights suitable for industries like gaming, media, and entertainment. While ElevenLabs is currently working with these independent entities, they are also exploring potential collaborations with major labels like Universal Music Group, Warner Music Group, and Sony in the future.
ElevenLabs has experienced significant growth, recently surpassing $100 million in revenue and partnering with over a thousand companies. Their platform supports more than five million creators monthly, reflecting strong demand for both their creative audio tools and conversational voice agents. This growth underscores the increasing interest from businesses and individual creators in leveraging AI-driven audio technologies to enhance their content and user experiences.
Regarding adoption by musicians, ElevenLabs has observed a growing number of artists interested in using AI to streamline music production and experiment with new creative processes. Although the company has not yet announced specific artist partnerships, they are actively developing collaborations and expect to reveal some in the near future. This trend highlights a cautious but expanding acceptance of AI-generated music within the creative community, despite ongoing complexities around royalties and rights management.
Looking ahead, ElevenLabs aims to remain an independent company focused on innovation in voice and audio technology. They plan to continue expanding their offerings, potentially acquiring other companies in the space, and ultimately pursuing an IPO. Their vision is to become a generational technology leader that makes information and creativity accessible across voices, languages, and now music, positioning themselves as a key player in the evolving AI audio landscape.