AI tech results in explosion of deepfake videos online | DW News

The video highlights the concerning rise of deepfake videos online due to the rapid advancement of AI technology, showcasing the case of Olga Loek, a Ukrainian woman whose face has been used in thousands of fake videos for various purposes. Expert Henry Ider emphasizes the increasing accessibility of deepfake tools and the need for better safety measures, while also acknowledging the positive applications of generative AI and synthetic media in creative, commercial, and pro-social contexts.

The video discusses the alarming rise of deepfake videos online due to the rapid development of AI technology. Many individuals are becoming victims of deepfake videos, where their identities are used without consent to create digital content, often with dubious motives. The video follows the story of Olga Loek, a Ukrainian woman whose face has been used to create thousands of fake videos, spreading Russian propaganda and selling products in China. She discovered multiple digital doppelgangers, including a Russian woman named Natasha, who supports Russia’s war efforts. Companies like Xmov in China have created thousands of videos using Olga’s face, showcasing the ease with which deepfake videos can be produced.

Expert Henry Ider, who advises institutions like the European Commission and tech companies like Meta and Adobe, explains that cases like Olga’s are still relatively rare but are becoming more common due to the accessibility of tools for creating deepfakes. These tools now require minimal voice audio and video data to manipulate someone’s likeness, making it easier for anyone to become a victim of deepfake videos. Ider highlights the challenge for individuals to protect themselves from being targeted and emphasizes the need for companies developing these tools to implement better safety measures and authentication processes.

The video touches on the regulatory landscape of AI technology and deepfakes worldwide, noting the EU’s comprehensive approach to regulating AI technologies. While some countries have not passed formal legislation to govern AI technologies, the EU is taking a strict stance on regulating deepfake and generative AI technologies. Ider mentions the need for regulators to play a role in managing the risks associated with deepfake technology, but acknowledges the challenges in enforcing regulations across borders in the digital age.

Despite the potential dangers of deepfake technology, Ider also highlights the positive applications of generative AI and synthetic media. These technologies can be used creatively, commercially, and in pro-social ways, such as helping individuals speak, creating personalized voices for those who have lost the ability to speak, and making training materials more engaging. While deepfakes pose risks, it’s important to differentiate between harmful uses of the technology and its potential benefits in various fields. Overall, the video underscores the dual nature of deepfake technology and the importance of responsible development and usage of AI technologies.