At the Apple event, the company unveiled the AirPods Pro 3 with enhanced noise cancellation and live translation, alongside the thinnest and most durable Apple Watch Series 11, SE3, and Ultra 3 featuring advanced health sensors, 5G, and satellite connectivity. Additionally, the iPhone 17, ultra-thin iPhone Air, and iPhone 17 Pro lineup were introduced with brighter displays, improved durability, and innovative thermal management, all offered at competitive prices.
At the Apple event, the company emphasized its deep-rooted design philosophy, highlighting that design is not just about aesthetics but also about functionality. The new AirPods Pro 3 were introduced, featuring a custom multiport acoustic architecture that enhances bass response and spatial audio. They offer twice the active noise cancellation (ANC) of the previous generation, improved with foam-infused ear tips for better noise isolation. A standout feature is live translation, allowing users to understand and communicate in different languages seamlessly, especially when both parties wear AirPods Pro.
Apple unveiled the Apple Watch Series 11, which is their thinnest, most comfortable, and durable watch yet. It features a tough IonX glass with a ceramic coating for scratch resistance, 5G cellular connectivity, and watchOS 26 with new watch faces and health features. The battery life lasts up to 24 hours. Alongside, the Apple Watch SE3 was introduced as an affordable option with the powerful S10 chip, always-on display, new health sensors including wrist temperature sensing, and sleep apnea notifications.
The Apple Watch Ultra 3 was presented as the ultimate sports and adventure watch, boasting the largest and brightest display ever in an Apple Watch with LTPO3 technology. It supports 5G cellular and introduces satellite connectivity for emergency SOS and messaging in remote areas. The watch also features a new workout app with personalized voice feedback, making it ideal for athletes and outdoor enthusiasts. Pricing for the Apple Watch lineup ranges from $249 for SE3 to $799 for Ultra 3.
The iPhone 17 was revealed with a larger 6.3-inch display featuring ProMotion technology for a smooth 120Hz refresh rate and an always-on display. It boasts the brightest outdoor display ever on an iPhone at 3000 nits and introduces Ceramic Shield 2 for three times better scratch resistance. The design includes thinner borders and five color options. Additionally, the ultra-thin iPhone Air was introduced, measuring just 5.6mm thick, with a titanium frame, Ceramic Shield 2 on both front and back, and a 6.12-inch display with 30,000 nits peak brightness.
Finally, the iPhone 17 Pro lineup was showcased with a new thermal management system featuring an Apple-designed vapor chamber and aerospace-grade aluminum alloy for superior heat dissipation and lightweight durability. The Pro models come in three anodized finishes and start with 256GB of storage. Pricing for the new iPhones starts at $799 for iPhone 17, $999 for iPhone Air, and $1,099 for iPhone 17 Pro, maintaining competitive pricing while delivering significant advancements in design, performance, and durability.