Could AI deepfakes of musicians be banned in the UK? | BBC News

The UK parliamentary committee is concerned about the impact of AI on the music industry, particularly regarding issues such as musicians not receiving credit for their work and the creation of deepfake artists like Jiper and Taylor Swift. Vincent Moss of UK Music emphasized the need for clear labeling of AI-generated music, legislative action to protect artists’ rights, and global collaboration among legislators to address the issue of AI-generated content misrepresenting or stealing artists’ work.

The UK parliamentary committee is concerned about the impact of AI on the music industry, specifically highlighting issues such as musicians not being credited for their work and the creation of deepfake artists like Jiper and Taylor Swift. Vincent Moss, communications director at UK Music, emphasized that while AI can be a valuable tool in fields like medicine and music, it becomes problematic when it plagiarizes existing works without consent or credit. The lack of emotional connection between fans and AI-generated music is a key concern, as consumers want to know the authenticity and origin of the music they are consuming.

Moss stressed the importance of clearly labeling music involving AI so that consumers are aware of its involvement. He called for legislative action to protect artists and creators from having their work misrepresented or stolen by AI-generated content. He suggested that global collaboration among legislators is essential to address this issue, advocating for the UK to take a leading role in setting regulations to safeguard the rights of music creators. The goal is to ensure that individuals in the music industry can earn a decent living and have their works and images protected.

While acknowledging the potential benefits of AI in the music industry, such as combating piracy and enhancing song production, Moss emphasized the importance of artists giving their consent for using AI to modify their work. He emphasized that musicians deserve to have their work protected and earn a fair income, especially in an industry where wages may not be high. Moss also raised concerns about deepfakes of famous personalities, including musicians, highlighting the need for legal safeguards to protect individuals from the unauthorized use of their likeness or work. He suggested exploring the concept of personality rights protection to prevent false representations and deception of consumers.