Genies CEO Akash discusses the company’s partnership with Unity to integrate AI-powered avatars into games, aiming to create personalized, interactive companions that enhance user engagement beyond traditional task-oriented AI. He envisions these avatars becoming the new interface of the internet, fostering social connection and entertainment, especially among younger generations like Gen Alpha and Gen Z.
In the video, Akash, the CEO of Genies, discusses the company’s partnership with Unity, a leading game development platform, to integrate AI-powered smart avatars into the Unity editor. This collaboration aims to provide game developers with tools to create highly personalized and interactive AI companions within games. Akash emphasizes that these avatars will serve as a new way for users to interact with AI, making the experience more personable and engaging.
Akash envisions a future where AI companions become more prevalent than real people, with everyone having their own AI avatar. He highlights that these AI personas are designed to feel like real people, not just through conversation but by engaging in activities together, similar to real-world interactions like playing sports or going out for treats. In the digital realm, games represent the ideal environment for these shared experiences, making the partnership with Unity particularly significant given its dominance in mobile game development.
The CEO explains that the goal is to move beyond AI tools that are primarily task-oriented, such as ChatGPT or Google, which users approach with specific intentions. Instead, Genies aims to create AI companions that offer companionship and entertainment, especially targeting younger generations like Gen Alpha and Gen Z. These users typically engage with platforms like Instagram and TikTok without a fixed purpose, seeking socialization, entertainment, and connection.
By integrating AI avatars into games, Genies hopes to foster deeper engagement where users interact with their avatars not only through conversation but also through gameplay and shared digital experiences. This approach is expected to enhance user immersion and create new opportunities for social interaction within virtual environments. The avatars are designed to be more than just digital assistants; they are companions that can build friendships and networks.
Overall, the partnership between Genies and Unity represents a significant step toward redefining the user interface and user experience of the internet through AI-driven avatars. These characters are poised to become the new face of digital interaction, blending personalization, social connection, and entertainment in ways that resonate with younger, digitally native audiences. Akash’s vision highlights the evolving role of AI in gaming and social platforms as a means to create more meaningful and engaging digital experiences.