In 2024, Google introduced six new AI agents known as Google Gemini agents, designed to revolutionize various industries. These agents include customer agents, employee agents, creative agents, data agents, code agents, and security agents. These agents are aimed at enhancing customer experiences, improving employee productivity, streamlining creative content creation, unlocking insights from data, aiding in code development, and ensuring security.
One notable example showcased is the collaboration between Google and Mercedes-Benz to create customer agents for personalized digital experiences within their vehicles. These agents assist users in navigating through products, booking services, and improving customer interactions. Google’s generative AI platform is also being utilized by various companies like InterContinental Hotels Group, ADT, and Verizon to enhance their services, personalize customer interactions, and automate processes.
Employee agents powered by Google’s generative AI technology are being leveraged by companies like Uber to boost workforce productivity and enhance customer support. These agents help in summarizing user communications, surfacing contextual information, and automating insights to expedite processes. Google Workspace, Gemini, and Vertex AI are integrated to empower employees and streamline operations.
Creative agents are transforming how marketing teams create content, personalize campaigns, and make real-time adjustments. Various companies such as Carrefour, Canva, and WPP are utilizing generative AI to streamline campaign creation, accelerate asset development, and improve media activation. Google’s AI-powered video creation app, Google Vids, is introduced to help businesses create professional videos efficiently.
Data agents are designed to unlock insights and meaningful signals from data, assisting in complex analysis and ensuring data integrity. Google’s offerings like Gemini, BigQuery, and Vertex AI help in data preparation, analysis, and governance. Integrations with Looker enable seamless interaction with business data, facilitating informed decision-making. Overall, Google’s AI agents are reshaping industries by enhancing customer experiences, improving work efficiency, streamlining creative processes, unlocking data insights, aiding in code development, and ensuring security.
