How Apple Stole "AI" From Everyone Else

The video discusses how Apple has integrated existing AI capabilities into its ecosystem, particularly through enhancements to Siri, rather than competing directly with other tech giants on advanced AI models. By focusing on user accessibility and introducing features like “App Intents,” Apple aims to dominate the AI landscape while making AI interactions seamless for a broader audience.

The video discusses Apple’s recent foray into artificial intelligence (AI) with the introduction of “Apple Intelligence.” Unlike other tech giants that are heavily focused on developing large language models and competing for the most advanced AI, Apple has taken a different approach. Instead of creating a powerful AI model, Apple has integrated existing AI capabilities into its ecosystem, primarily through enhancements to Siri and other features in iOS. This strategy allows Apple to leverage AI without getting embroiled in the competitive chaos that has characterized the AI landscape.

Apple’s approach to AI is characterized by its focus on accessibility rather than sheer power. The company has introduced features like custom emoji generation, an image generator, and improved notification summaries, which are less powerful than competitors’ offerings but are designed to be user-friendly. By integrating ChatGPT into Siri, Apple has made it easier for users to access AI capabilities without needing to download separate applications or create accounts, effectively making Siri the default interface for AI interactions on iPhones.

The video highlights a psychological principle known as “default bias,” which suggests that people tend to stick with default options. By making Siri the primary way to access AI, Apple is likely to attract users who might not actively seek out AI tools. This strategy positions Apple to bring AI to a broader audience, including those who may not be tech-savvy or interested in exploring AI independently. As a result, Apple could gain significant control over how users interact with AI.

Another key aspect of Apple’s strategy is the introduction of “App Intents,” which allows third-party developers to create access points for Apple’s AI to interact with their applications. This feature enables Siri to access personal data and perform actions within various apps, enhancing the overall utility of Apple’s AI. However, the success of this initiative depends on developers’ willingness to adopt the App Intents system, especially given Apple’s history of high App Store fees and tensions with some developers.

In conclusion, the video argues that Apple has effectively “stolen” AI from its competitors by focusing on user access and integration rather than competing on the technical capabilities of AI models. By making AI accessible through Siri and encouraging developers to integrate with its system, Apple is positioning itself to dominate the AI landscape in a way that prioritizes user experience. The video also raises questions about the future of smartphones and how changing user preferences might impact the tech industry, suggesting that Apple’s strategy could evolve alongside these trends.

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Apple Intelligence just stole AI from everyone else. It’s not genmoji or the new image generation or the new siri that make the difference, but Apple genius approach to AI, which is not to build an AI?

:vulcan_salute: Hey! I’m Enrico and on this channel I go behind the scenes of the design, psychology and stories behind tech and making stuff on the internet. I’m a tech Product Manager, builder of things made of pixels.


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