Kane Parsons talks "Backrooms" success and why he doesn't want to embrace AI

Kane Parsons, a self-taught 20-year-old filmmaker, achieved record-breaking success with his horror film “Backrooms,” which originated from a viral YouTube series and explores themes of monotony and societal anxiety through immersive, AI-free visual effects. Despite the film’s financial triumph, Parsons remains focused on the artistic authenticity of his work and rejects the use of artificial intelligence, emphasizing personal creativity and emotional depth in filmmaking.

Kane Parsons, a 20-year-old filmmaker, has made movie history with his new film “Backrooms,” which tells the story of a furniture salesman trapped in an endless maze of ominous office spaces. The film, which originated from a viral YouTube series Parsons created at age 16, achieved the biggest opening ever for an original horror film and made him the youngest director to top the box office. Parsons taught himself visual effects and 3D software like Blender during the pandemic, focusing on creating immersive environments rather than human characters to avoid the uncanny valley effect.

Parsons explained that his journey began with a passion for self-teaching and experimenting on YouTube, without a specific goal of Hollywood fame. He viewed YouTube as a platform to hone his craft and potentially access greater resources over time. The “Backrooms” concept, which gained traction online in 2019, resonated deeply with younger generations who feel trapped in an overwhelming, monotonous digital and societal landscape. Parsons described the film as a reflection of anxieties about monoculture and industrialized trends creeping into everyday life, creating a bleak, maze-like existence with no clear escape.

The film’s success, with a $10 million budget and an $82 million opening weekend, has given Parsons the opportunity to continue creating projects on a larger scale. Despite the financial triumph, Parsons remains focused on the artistic and emotional impact of his work rather than the monetary aspect. He expressed surprise at how much “Backrooms” has grown beyond the original viral phenomenon, noting its increasing cultural relevance and widespread appeal.

A notable aspect of Parsons’ philosophy is his strong stance against using artificial intelligence in his creative process. He believes art is a personal way of processing life and feels that outsourcing any part of that process diminishes the authenticity and depth of the work. Parsons mentioned that when he sees AI-generated elements in other projects, it disengages his curiosity and connection to the world being portrayed, as it suggests arbitrary decisions rather than thoughtful creation.

As Parsons approaches his 21st birthday, he is celebrated as a rising star in Hollywood with a unique vision and dedication to his craft. His film “Backrooms” is currently in theaters, inviting audiences to experience the eerie, labyrinthine world he has brought to life. Parsons’ journey from a self-taught teenager on YouTube to a record-breaking director exemplifies the evolving landscape of filmmaking and the power of digital platforms to launch new voices in cinema.