The video demonstrates how to use ChatGPT’s “deep research” feature for efficient market research, particularly for businesses looking to expand internationally, such as a Direct-to-Consumer sneaker store targeting markets like Japan, Korea, or Taiwan. It highlights the speed and effectiveness of ChatGPT in generating structured reports with detailed insights, competitive analysis, and tailored strategies, significantly reducing the time required for traditional market research.
The video discusses the use of ChatGPT as a powerful tool for conducting market research, particularly for businesses looking to expand internationally. The presenter demonstrates how to utilize the “deep research” feature in ChatGPT to gather insights for expanding a Direct-to-Consumer (DTOC) sneaker store into markets like Japan, Korea, or Taiwan. The process begins with the user inputting a prompt that outlines their expansion strategy and criteria for evaluation, which ChatGPT uses to generate a structured report.
As the research process unfolds, ChatGPT engages the user by asking clarifying questions, similar to how a traditional researcher would. This interaction allows the user to provide additional details while keeping some aspects open-ended for ChatGPT to explore. The AI then compiles a plan of action based on the initial prompt and the user’s responses, ensuring transparency in its research methodology.
The video highlights the efficiency of ChatGPT in conducting this research, noting that the entire process can take anywhere from 5 to 30 minutes. The presenter showcases a previous research run that took about 8 minutes, emphasizing the speed at which ChatGPT can gather and analyze relevant information from various sources on the web. This capability significantly reduces the time typically required for comprehensive market research.
Upon completion of the research, the user can access a detailed report that includes citations for all sources used. This report aggregates critical information such as the total addressable market, consumer trends, competitive insights, and tailored expansion strategies for each country considered. The inclusion of inline citations allows users to verify the information and delve deeper into specific sources if desired.
In addition to the detailed report, ChatGPT also provides a summarized view in a table format, serving as an executive summary for quick reference. The presenter concludes by emphasizing the remarkable efficiency of the deep research feature, which can accomplish in minutes what would traditionally take hours or days, showcasing the transformative potential of AI in market research.