The video criticizes Microsoft’s decision to rebrand the Office app as the “Microsoft 365 Copilot app,” arguing that it sacrifices a trusted, decades-old brand to artificially boost Copilot’s adoption numbers. The host expresses skepticism about the move’s effectiveness and warns that it may signal the eventual phasing out of the entire Office brand in favor of Copilot-centric naming.
Microsoft has made a significant branding change by renaming its long-standing and highly recognizable “Microsoft Office” brand to the “Microsoft 365 Copilot app.” The video’s host expresses disbelief and frustration at this decision, emphasizing that Office has been a staple in the software world for decades, much like Windows. The host, who previously worked on Microsoft Office for Mac, argues that this move discards a well-liked and trusted brand in favor of a new, less familiar name that is unlikely to resonate positively with users.
The host speculates that the primary motivation behind this rebranding is to artificially boost adoption rates for Microsoft’s AI-powered Copilot system. Since Copilot has struggled to gain traction with users, Microsoft appears to be leveraging the popularity and ubiquity of Office by renaming it, thereby inflating Copilot’s usage statistics. The host cynically suggests that this will allow Microsoft to report impressive Copilot adoption numbers to investors, even though the increase is merely a result of rebranding rather than genuine user enthusiasm.
To clarify the situation, the host references a statement from Microsoft’s senior director of marketing, who told The Verge that the core Office apps—Word, Excel, and PowerPoint—have not been renamed. Instead, only the Office Hub app for web and mobile was rebranded, first to “Microsoft 365 app” in 2022 and then to “Microsoft 365 Copilot app” in 2025. Despite this clarification, the host points out that the Office brand is being phased out in favor of the new Copilot-centric branding, as evidenced by changes on office.com and the closure of the official Office social media accounts.
The host predicts that this rebranding is just the beginning, warning that Microsoft may eventually rename individual Office apps like Word, Excel, and PowerPoint to incorporate the Copilot branding. He speculates that names such as “Copilot Charts” or “Copilot Numbers” could replace familiar titles, further eroding the legacy of the Office brand. The host expresses strong disapproval of this strategy, viewing it as a misguided attempt to salvage Copilot’s reputation at the expense of a beloved software suite.
In closing, the host thanks subscribers for supporting independent reporting and encourages viewers to subscribe to the Lunduke Journal. He reiterates his disappointment with Microsoft’s decision, describing it as a slow, ongoing process that could ultimately lead to the complete disappearance of the Office brand. The host remains skeptical about the long-term success of Copilot and suggests that Microsoft may eventually abandon the initiative if it fails to gain genuine user acceptance.