Before uploading a YouTube video, creators should research topic demand, craft a clear video concept, write multiple compelling titles, and script a strong hook to maximize viewer engagement and algorithm favorability. Additionally, selecting suitable background music and engaging with niche creators helps build community presence and maintain viewer interest, boosting the video’s overall success.
In this video, the creator shares essential steps to take before uploading any YouTube video to maximize views and engagement. The first crucial step is to research the demand for the video topic. This involves searching the topic on YouTube to assess competition and view counts, aiming for low competition but high demand. Additionally, using Google Trends helps verify the topic’s popularity over time, ensuring that the content aligns with what viewers are actively searching for. This strategic approach prevents creators from posting videos on topics with little interest, which can hinder growth, especially for smaller channels.
Once the demand is confirmed, the next step is to craft a clear, one-sentence video concept. This concise summary defines the video’s unique value and target audience, helping maintain focus during content creation. For example, a fitness video might be summarized as “help busy beginners burn calories with a quick 10-minute workout at home.” This clarity ensures the video appeals to the right viewers and communicates its purpose effectively, which is critical for viewer retention and engagement.
Following the concept, the creator emphasizes the importance of writing multiple video titles—at least ten—before filming. Titles are vital for attracting clicks and can be tested and changed post-upload to improve performance. For those struggling to generate ideas, tools like ChatGPT can assist in brainstorming diverse and compelling titles. This pre-planning around titles and thumbnails is a common practice among top YouTubers, who prioritize these elements to increase the chances of their videos being discovered and watched.
Another key step is scripting or outlining a strong hook for the first 15 to 30 seconds of the video. This hook is designed to grab viewers’ attention immediately, boosting early retention rates, which positively influences YouTube’s algorithm. The video offers four effective hook strategies: presenting a time-bound result, creating curiosity, sharing a personal story, or teasing an outcome. These techniques help keep viewers engaged from the start, increasing the likelihood they will watch the entire video.
Finally, the creator highlights the importance of selecting appropriate background music to set the tone and maintain energy throughout the video. Music helps smooth transitions and keeps viewers engaged without being distracting. The video also recommends engaging with other creators and content in the same niche before uploading, as this builds community presence and can warm up the channel in the algorithm’s eyes. Together, these steps form a comprehensive pre-upload routine that can significantly enhance a video’s success on YouTube.