The speaker criticizes the overuse of AI in product marketing, highlighting how superficial features—like adding AI to simple items such as screen protectors—are driven by industry hype rather than genuine utility. They advocate for a more practical approach to innovation, warning against prioritizing trends over meaningful, user-focused development.
The speaker expresses frustration with the overuse of AI in product marketing, emphasizing that not every product or feature needs to be associated with artificial intelligence. They highlight a specific example involving a screen protector, which is a simple product designed solely to cover and protect a device’s screen. The idea of optimizing such a basic item with AI seems unnecessary and exaggerated, reflecting a broader trend of overhyping AI in various markets.
The speaker suggests that this trend may be driven by a bubble in the tech industry, where companies and designers feel compelled to incorporate AI into products to appear innovative or relevant. They imply that this push is often disconnected from the actual utility or purpose of the product, leading to superficial features that don’t add real value. This overemphasis on AI can dilute the genuine innovation that should be prioritized in product development.
They speculate about the motivations behind such decisions, suggesting that either product designers are intentionally trying to impress management with their understanding of market trends or that management is pressuring teams to include AI features to capitalize on the hype. The speaker hints that in some cases, these decisions are driven more by corporate strategy or the desire for recognition than by user needs or product logic.
The speaker criticizes the mindset behind these choices, describing it as misguided or even absurd. They believe that adding AI to a simple screen protector is a clear example of how the industry is losing sight of practicality and focusing too much on superficial technological gimmicks. This, they argue, is a sign of a bubble where the value of innovation is being overshadowed by the desire to appear cutting-edge.
In conclusion, the speaker advocates for a more rational approach to product development, emphasizing that not everything requires AI or high-tech features. They warn against the tendency to slap AI onto products just for the sake of trendiness, urging companies and designers to focus on genuine utility and meaningful innovation rather than succumbing to hype-driven decisions.