David Steinberg, CEO of Zeta Global, discussed the significant impact of AI on the retail sector and advertising, highlighting Zeta’s seven-year commitment to integrating AI into its marketing solutions for faster decision-making and higher returns for clients. With a predicted 35% organic growth rate and a focus on helping businesses enhance efficiency and revenue through AI, Zeta Global is positioned as a leader in the evolving marketing landscape.
In a recent discussion, David Steinberg, CEO of Zeta Global, highlighted the transformative impact of artificial intelligence (AI) on the retail sector and the advertising ecosystem. Zeta Global, which has seen its shares rise over 230% this year, has positioned itself as a leader in AI-driven marketing solutions. Steinberg emphasized that while many companies have recently jumped on the AI bandwagon, Zeta Global has been focused on integrating AI into its platform for the past seven years, allowing for faster decision-making and improved return on investment for clients.
Steinberg explained that Zeta Global’s advantage lies in its architecture, which integrates data and AI directly into the application layer. This design enables the company to make decisions in milliseconds, compared to competitors who may take several seconds. This efficiency allows Zeta Global to incorporate more variables into its marketing strategies, resulting in significantly higher returns for clients—$5 to $7 for every dollar spent, compared to $2 to $3 from competitors.
The online advertising market is experiencing growth, with Steinberg predicting a low double-digit increase this year. Zeta Global has reaffirmed its guidance for a 35% organic growth rate, indicating that the company is expanding at a pace much faster than the overall market. This growth is attributed to the increasing adoption of AI technologies by businesses looking to enhance their marketing efforts.
Steinberg noted a significant shift in corporate attitudes towards AI, particularly following the launch of ChatGPT, which he believes marked a pivotal moment in the conversation around AI in boardrooms. Executives are now being asked about their AI strategies, reflecting a broader recognition of AI’s potential to drive efficiency and revenue growth. Zeta Global is actively engaging with clients to help them navigate this new landscape and implement effective AI strategies.
At the upcoming Zeta Live event, the company plans to showcase how it can help clients not only improve operational efficiency but also achieve substantial revenue growth. Steinberg emphasized that Zeta Global’s platform is uniquely positioned to deliver on both fronts, helping clients reduce customer acquisition costs by up to 50% while also accelerating their growth. This dual focus on efficiency and revenue generation sets Zeta Global apart in the rapidly evolving AI-driven marketing landscape.