Sierra co-founder Bret Taylor on AI agent startup: We want to make our customers successful

Bret Taylor, co-founder of Sierra, discussed the transformative potential of AI agents in enhancing customer interactions, emphasizing their ability to streamline communication and improve satisfaction by reducing wait times and simplifying processes. He highlighted Sierra’s commitment to customer success and the use of advanced technology to ensure effective and nuanced responses to customer inquiries.

In a recent discussion, Bret Taylor, co-founder of Sierra and former co-CEO of Salesforce, shared insights about the company’s mission to enhance customer interactions through AI agents. Taylor emphasized the evolution of consumer behavior, noting that just as the introduction of the iPhone transformed how people interacted with technology, the rise of conversational AI is set to revolutionize customer experiences. He argued that businesses now need AI agents to facilitate direct conversations with customers, moving away from traditional methods like websites and mobile apps.

Taylor highlighted the frustrations many consumers face when dealing with customer service, such as long wait times and complicated automated systems. He pointed out that the average American spends 12 to 13 hours a year on hold, which can be costly for businesses, averaging around $13 per call. By implementing AI agents, companies can provide a more efficient and pleasant experience for customers, reducing the need for lengthy phone calls and improving overall satisfaction.

The conversation also touched on the technology behind Sierra’s AI agents. Taylor explained that these agents are designed to understand complex queries and integrate seamlessly with a company’s existing systems. This capability allows them to not only converse with customers but also to perform tasks and provide accurate information based on the company’s knowledge base. He reassured that while some companies may have challenges in organizing their data, the process of implementing AI agents is manageable and not overly complicated.

When asked about competition in the AI space, Taylor acknowledged the crowded market but emphasized Sierra’s commitment to customer success as a key differentiator. He compared the current AI boom to the dot-com bubble, suggesting that while many companies may emerge, only those focused on delivering real value will thrive. Taylor expressed confidence in Sierra’s approach, which prioritizes making their customers successful through effective AI solutions.

Lastly, Taylor discussed the underlying technology that powers Sierra’s AI agents. He revealed that the company utilizes a platform that incorporates multiple AI models to enhance decision-making and responsiveness. This multi-model approach allows for more nuanced and effective interactions, ensuring that the AI agents can handle a wide range of customer inquiries. Taylor concluded by reinforcing the importance of continuous improvement and adaptation in the rapidly evolving AI landscape.