In a recent NYNext episode, SoundCloud CEO Elias Sean discusses the platform’s evolution as a launchpad for emerging artists, emphasizing its commitment to fostering direct engagement between artists and fans. He highlights SoundCloud’s innovative use of AI to enhance music discovery and its role in democratizing the music industry, allowing independent artists to thrive without traditional constraints.
In a recent episode of NYNext, SoundCloud CEO Elias Sean discusses the platform’s evolution and its commitment to supporting emerging artists. SoundCloud, founded 17 years ago, has undergone various transformations, originally aimed at connecting artists directly with fans. Sean highlights the challenges artists face in the streaming landscape, where only a small fraction of tracks receive significant plays. With the influx of 100,000 new tracks daily, it has become increasingly difficult for artists to stand out, while fans seek more than just music streaming—they want to engage with artists and express their fandom through concert tickets and merchandise.
Sean emphasizes that SoundCloud is positioned as a launchpad for aspiring musicians, contrasting it with larger platforms like Apple Music. He notes that fans come to SoundCloud not just to listen but to discover new talent and engage with the music community. The platform aims to facilitate this connection by allowing fans to interact directly with artists, offering opportunities for early access to tickets and exclusive content. This engagement fosters a sense of community and loyalty among fans, who are willing to invest in their favorite artists.
The discussion also touches on the retention of artists on the platform, with notable figures like Chance the Rapper and Billie Eilish crediting SoundCloud for their success. Eilish, for instance, recently celebrated her third studio album by taking over the app, showcasing her brand and connecting with her early fans. SoundCloud’s strategy includes creating unique promotional opportunities that highlight artists and their music, reinforcing the platform’s role in nurturing talent.
Sean describes SoundCloud as evolving into a hybrid model that resembles both a music platform and a talent agency. This approach democratizes the music industry by providing a space for diverse artists to gain recognition and success. The platform’s focus on independent artists allows them to build their careers without the constraints often found in traditional music industry structures.
A significant aspect of SoundCloud’s future is its integration of artificial intelligence (AI). The acquisition of the AI music tech company Musio has enabled SoundCloud to analyze its vast library of 400 million tracks more effectively. By leveraging AI tools, the platform can match new music with potential fans, enhancing the discovery process and ensuring that listeners are introduced to tracks they are likely to enjoy. This innovative use of technology positions SoundCloud as a forward-thinking player in the music industry, dedicated to fostering talent and enhancing the fan experience.