Samsung envisions a future smart home ecosystem connecting over 200 devices through its SmartThings platform, emphasizing interoperability, accessibility, and user choice by collaborating with numerous partners and supporting IoT standards like Matter. The company is also expanding its focus to include wellness and health, using AI and connected devices to enhance the wellbeing of all household members while aiming to make smart home technology more affordable and widely accessible.
The video discusses Samsung’s vision for the future of AI and smart home technology, emphasizing the importance of a connected ecosystem. Samsung aims to integrate over 200 devices within a home, including TVs, appliances, lighting, cameras, and mobile products, to create a seamless and comprehensive smart home experience. This holistic approach ensures that customers benefit from a unified and enhanced interaction with their home environment.
Samsung collaborates with a vast network of partners to expand its SmartThings platform, which supports over 380 partner brands and thousands of compatible products. This openness allows users to mix and match devices from different manufacturers, enhancing flexibility and user choice. Additionally, Samsung is actively involved in the IoT standardization effort called Matter, which further promotes interoperability among smart home devices, making it easier for consumers to adopt and integrate new technologies.
The company measures growth in the smart home segment by expanding its user base, which currently exceeds 400 million registered SmartThings users worldwide. Key markets include the United States, South Korea, and several European countries such as the UK and Germany. Emerging markets like India are also experiencing rapid adoption, particularly among young couples who are increasingly using smart home products like cameras to manage their households.
Regarding accessibility and affordability, Samsung initially targets more affluent customers due to the added costs of smart home technology. However, the company is committed to democratizing smart home experiences by leveraging its broad product portfolio and advancing technology to lower barriers to entry. This approach aims to make smart home solutions more accessible to a wider range of consumers over time.
Finally, Samsung is expanding its focus beyond home management to include wellness and health. Recent innovations aim to enhance the wellbeing of all household members, including pets, by using AI and connected devices to create optimal living environments. For example, Samsung is exploring ways to improve sleep quality through environmental controls and is collaborating closely with the Samsung Health team to integrate health-focused features into its smart home ecosystem.