Bounce Insights, co-founded by Charlie and Ronan, is transforming market research with AI-driven tools that enable brands to quickly and affordably gather real-time consumer insights, making research accessible beyond large corporations. They envision a future where AI democratizes decision-making, allowing brands to create more personalized and effective marketing strategies by seamlessly integrating consumer understanding into every aspect of their operations.
The video features Charlie and Ronan, co-founders of Bounce Insights, discussing their innovative approach to transforming the legacy industry of market research through AI technology. They emphasize that understanding consumer problems is crucial for brands to make better decisions, which ultimately leads to stronger brands. Bounce Insights offers a consumer research platform that leverages AI to design, gather, and analyze data quickly and cost-effectively, making market research accessible beyond just large corporations. Their goal is to fill the “consumer chair” in every marketing decision, providing brands with real-time insights to improve their strategies.
Bounce Insights conducts research by reaching out to consumers primarily in North America and Europe, using AI to streamline survey design, data collection, and analysis. They gather data from targeted consumer groups through online surveys, verifying respondents’ identities and ensuring engagement. Their platform also incorporates secondary data analysis, allowing brands to combine existing data with new insights. This process enables brands to quickly understand consumer opinions on various aspects like packaging, product usage, and attitudes, providing actionable insights in as little as 24 to 48 hours—significantly faster than traditional methods.
The founders highlight that their industry was historically dominated by expensive, human-driven tasks, which created barriers for smaller brands and limited accessibility. They identified an opportunity to disrupt this by focusing on speed, automation, and AI-driven insights. Their early success was driven by automating survey processes and leveraging AI to improve both design and analysis. They also emphasize the importance of listening to customer needs, building solutions iteratively, and co-creating products with clients to ensure their platform effectively addresses real market problems.
Technologically, Bounce Insights has benefited from rapid advancements in AI, particularly large language models (LLMs). They have integrated these models into their platform to enhance survey design, data analysis, and knowledge retrieval. Their approach involves continuously testing and swapping in the latest models to improve performance, allowing them to innovate quickly and stay ahead in the industry. This AI-first strategy has enabled them to deliver faster, more accurate insights, and to co-develop solutions with clients that address everyday business challenges efficiently.
Looking ahead, Charlie and Ronan predict that AI will enable brands to make decisions based on insights in real-time, across every aspect of their operations. They envision a future where research and data-driven decision-making become democratized within organizations, empowering even non-experts to access reliable insights instantly. Their ultimate goal is to elevate research to a default practice for all decision-makers, leading to more personalized products and marketing strategies rooted in genuine consumer needs. They believe this shift will transform how brands connect with consumers, making marketing more effective, personalized, and responsive.