The video discusses how Vibe Coding, through the AI-powered tool Lovable, has transformed a Swedish startup into the fastest growing software company ever. Oscar Monkav Rosenkold, who had no prior coding experience, used Lovable to quickly build Frame Sage, a marketplace connecting European filmmakers with financiers. Thanks to Lovable, he was able to develop the platform’s infrastructure in just 10 days, saving significant time and money on development costs. This rapid development capability has empowered many young founders and entrepreneurs to launch functional, revenue-generating products with minimal coding knowledge.
Lovable is not just a simple website builder; it leverages generative AI to create fully functional software products, including features like email newsletters and payment processing via Stripe. In June alone, around 750,000 projects were built and launched using Lovable, ranging from apps to entire businesses. Entrepreneurs like Jal Miles, who created the restaurant management startup QuickTables in two months, have seen substantial financial success, with over $120,000 in sales since May. This demonstrates Lovable’s ability to accelerate product development and market entry for startups.
Since its launch in November 2023, Lovable has achieved an unprecedented growth rate, reaching $100 million in annualized subscription revenue within just eight months. This rapid ascent surpasses other notable startups such as Israeli cloud security firm Whiz and San Francisco-based HR platform Deel, which took significantly longer to hit the same milestone. Lovable’s co-founder and CEO, Anton Usika, emphasizes that the platform democratizes software building by removing traditional barriers like coding skills and capital access, enabling a broader range of people to create software products.
Lovable’s impact extends beyond startups to established companies as well. For example, Rio de Janeiro-based Q Conurs used Lovable to launch a premium app version in two weeks, generating over $3 million in its first 48 hours—something that would have taken a year on their legacy platform. London investor Ben Fletcher also used Lovable to build useful tools over a weekend, highlighting the platform’s versatility and speed. The company recently secured a $200 million funding round, valuing it at $1.8 billion, with significant investor confidence in its future growth.
Despite its success, Lovable faces competition from well-funded rivals like Replet and Stack Blitz, as well as AI giants OpenAI and Google, who are developing similar AI-driven coding tools. However, Lovable’s unique positioning as an “opinionated CTO” that builds products for users gives it a competitive edge in the emerging vibe coding market. With continued investment and innovation, Lovable aims to maintain its leadership in revolutionizing how software is built and launched worldwide.
