WATCH: Lawmakers question Britain's tech and culture ministers over AI and copyright

British lawmakers questioned tech and culture ministers about how the UK should address AI’s impact on copyright and the creative industries, focusing on fair remuneration, transparency, and fostering domestic innovation. The ministers outlined plans for a pilot “creative content exchange” to facilitate legal AI training on UK cultural assets, aiming to balance support for creators with AI development and international competitiveness.

British lawmakers questioned the country’s tech and culture ministers about the challenges and opportunities presented by artificial intelligence (AI), particularly regarding copyright and the creative industries. The ministers acknowledged concerns from the creative sector about transparency and fair remuneration when AI companies use creative content for training their models. They noted that many large AI companies resist what they see as onerous regulations, especially compared to the more permissive environment in the United States. The ministers emphasized the need for the UK to work in synergy with international partners while also taking a leadership role in shaping AI policy.

A significant part of the discussion focused on the idea of developing a UK-based, possibly open-source AI model, inspired by successful initiatives like the Allen Institute’s ELMo 3. The ministers expressed support for fostering British innovation and competition, highlighting the importance of backing homegrown tech companies and leveraging the UK’s strengths in high-quality creative content. They also welcomed foreign investment but stressed the need for a vibrant domestic tech sector grounded in British values.

The ministers introduced the concept of a “creative content exchange,” a pilot project designed to create a trusted marketplace for licensing and accessing digitized cultural assets for AI training. This initiative aims to address three main issues: the lack of a marketplace for content and data, challenges in enforcing rights (especially for smaller players), and the untapped economic value of the UK’s cultural assets. By facilitating fair and legal access to high-quality data, the government hopes to benefit both the creative industries and AI developers, while attracting international business.

The committee raised concerns about the pace of change in AI and the risk that the UK could fall behind if it does not act quickly. The ministers responded that the creative content exchange is a research undertaking, with a 12-month pilot set to launch soon. The project will assess the commercial value of public assets, the feasibility of fair value exchanges, and the potential for scaling up. The government sees its role as a catalyst and incubator, not as the sole operator, aiming to unlock value in public data and support smaller creators.

In closing, the ministers reiterated the strategic importance of AI for the UK’s economic growth, national power, and global influence. They stressed the need to combine AI with the UK’s world-leading sectors—such as life sciences, creative industries, defense, and financial services—while upholding British values. The committee acknowledged the need for both careful consultation and decisive action, emphasizing the importance of transparency, enforcement, and the creation of effective licensing markets to ensure that AI development benefits the whole country and protects vulnerable groups.