Why Getting Data Right Could Be The Key To Effective AI Projects — With Charles Sansbury

Charles Sansbury, CEO of Cloudera, emphasizes that the success of AI projects hinges on high-quality, accessible enterprise data and strong IT governance to ensure safe and effective AI adoption. He highlights how integrating well-managed data with AI can drive significant business value, as demonstrated by use cases like fraud detection, while cautioning that balancing innovation with oversight is crucial for unlocking AI’s full economic potential.

In this insightful discussion with Charles Sansbury, CEO of Cloudera, the focus is on the economic value of artificial intelligence (AI) and the critical role of data quality in successful AI projects. Charles draws parallels between the current AI boom and the dot-com era, noting that while there is significant investment and excitement, the scale and concentration of funding today are unprecedented. Unlike the dot-com bubble where funding was spread thinly across many startups, today’s AI investments are concentrated in a few major players, with tangible business outcomes beginning to emerge despite some inevitable failures.

Charles highlights a key finding from Cloudera’s State of Enterprise AI and Data Architecture study, revealing that 96% of companies are using AI, yet only about 30% have IT approval for their AI initiatives. This disconnect creates a “wild west” scenario where business units push AI adoption ahead of IT governance, raising concerns about oversight and risk management, especially as AI evolves towards more autonomous, agentic systems. He emphasizes the importance of governance as an accelerant for AI adoption, ensuring that approved tools and processes enable safe and effective deployment across various business functions.

A major challenge discussed is the limited availability and quality of enterprise data, with only 9% of organizations having all their data accessible for AI use. Charles explains that AI requires not only accelerated computing power but also high-fidelity data to deliver reliable outcomes. Cloudera’s approach involves creating an orchestration layer that integrates on-premises and cloud data sources without forcing all data into a single repository, enabling faster access to clean, well-managed data. This strategy supports the concept of “private AI,” where models are fine-tuned on proprietary enterprise data within secure environments, addressing data sovereignty and privacy concerns.

An illustrative example from a global financial institution demonstrates how AI can transform complex processes like fraud detection and anti-money laundering compliance. By deploying AI agents that analyze diverse data points and score suspicious transactions, the bank has significantly reduced manual investigation workloads, saved millions of dollars, and improved customer experience. This use case underscores the potential of AI to enhance operational efficiency and decision-making when built on quality data and integrated thoughtfully into business workflows.

Finally, Charles reflects on the evolving AI landscape and Cloudera’s dual strategy of maintaining its robust data platform while innovating with AI capabilities. He stresses that while large language models are improving rapidly, the real competitive advantage lies in leveraging high-quality, enterprise-specific data. As AI adoption matures, organizations must balance innovation with governance and invest in data management to unlock AI’s full economic value. For those interested in learning more, Cloudera offers extensive resources and new products designed to help enterprises harness AI effectively.