The creator shares their experience of developing a failed AI tool and emphasizes the critical importance of effective marketing in today’s competitive software landscape, highlighting how AI video tools like Veo 3 can quickly produce engaging promotional content. They demonstrate a streamlined workflow combining AI-generated videos, screen recordings, and text-to-speech to create professional ads efficiently, encouraging developers to adopt AI-driven marketing strategies to boost product visibility and success.
The video begins with the creator sharing a personal story about leaving their job and spending nearly 10 months and $20,000 developing an AI design infographic tool that ultimately failed to attract users or generate revenue. This experience highlighted the harsh reality that simply building a product is not enough to guarantee success, especially without an existing audience or marketing strategy. The creator emphasizes the increasing competition in software development and the necessity of standing out through effective marketing.
To address this challenge, the creator introduces the use of AI video tools like Veo 3 (V3) as a powerful way to generate attention and traffic for products. They explain how they have successfully used V3 to create engaging video content that drives sales for their AI video course. By leveraging AI-generated video clips, combined with screen recordings and text-to-speech technology, they have been able to produce compelling promotional material quickly and cost-effectively.
The video then walks through a practical demonstration of the process. Using a large language model (LLM) on Gemini 2.5 Pro, the creator crafts prompts to generate a four-scene video ad, including a product demo in the middle. They record a short screen capture of their platform, generate AI video scenes with V3, and create a voiceover using 11 Labs text-to-speech. The final clips are assembled in Adobe Premiere Pro with background music, resulting in a polished 50-second ad created in about 30 minutes.
The creator reflects on the quality and speed of this workflow, noting that such a production would have been nearly impossible just a couple of years ago. They stress the importance of marketing in today’s competitive environment, especially for developers building SaaS or AI-powered apps. Learning to use AI tools for marketing can provide a significant advantage by enabling creators to produce professional content quickly and attract users effectively.
In conclusion, the video encourages developers and entrepreneurs to embrace AI video tools as part of their product promotion strategy. The creator also promotes their AI video course, which is regularly updated with new modules, including one focused on creating consistent characters with V3. They hope the video inspires viewers to explore AI-driven marketing techniques to enhance their product visibility and success in an increasingly crowded marketplace.
